New service aims to follow users across multiple devices
NEW YORK (AP) " Visiting Subway's website on a personal computer might not seem to have anything to do with checking the NFL's app on a phone. But these discrete activities are the foundation for a new service to help marketers follow you around.Adobe, a company better known for Photoshop and PDF files, says the new initiative announced Wednesday will help companies offer more personalized experiences and make ads less annoying by filtering out products and services you have already [...]
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