Theater subscription service MoviePass tightens plans
SAN FRANCISCO (AP) " MoviePass, a startup that lets customers watch a movie a day at theaters for just $10 a month, is limiting new customers to just four movies a month.The move comes as the sustainability of MoviePass' business model comes into question. Because MoviePass is paying most theaters the full price of the ticket, the service loses money with just one or two movies in a month.MoviePass regularly changes its promotions and rates, and it's not clear whether the one- [...]
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